Master Instructor for Lamborghini spills the beans.

Why ceramic coating is set to die in 2024...

Ten years ago, it was extremely hard to apply a ceramic coating, even us professionals had a hard time.

But, today any Joe or Jane can walk into Autozone, grab a $15 ceramic sealant that's stupid-easy to apply and lasts longer than some Hollywood marriages.

Therefore demanding $1500-$2500 for a 3-5-7-10 year coating is now tougher than convincing a cat to take a bath.

But hey, there's more drama...

Folks are calling bullshit on those '3-5-7-10 year' coating claims.

But they're also concerned over whether you'll even be around next year.

Therefore no way in hell are they shelling out big dough for what might just be a fleeting fancy.

Even worse many of them get into fender benders...

For ages, we applied those 3-5-7 year coatings like they were going out of style.

But here’s the sh*tshow – fender benders happened. Customers came crawling back for a redo, but insurance said, "Hell no" to cover the bill.

Therefore we said "fuck it" to those long-ass warranties. No more 3-5-7-10 year traps. We’re all about protecting our customers' wallets.

Customers think the coating is bulletproof.

People are under the impression that a 3-5-7-10-year coating is bulletproof.

But reality check – they treat their cars like crap, parking them under sap-dripping trees for weeks. Then, they have the nerve to say it's our fault when the coating goes to hell.

Therefore it's a clusterf*ck. They're pissed because the coating isn't bulletproof.

Fucking $197,000 Down the Shitter

Our eyes were on the quick cash, pushing those 3-5-7-10-year coatings for fast profits.

But holy shit, were we off track. The actual money isn't in these quick deals; it's in playing the long game.

Therefore this mistake cost us $197,000.

Can't turn back time to bail out my own shitshow, but hey, you get to cash in on my mistakes.

Here's what you can do to avoid these mistakes and make more dinero, let's begin:

First up, you need to understand what the lifetime value of a customer really means. Think of it like your piggy bank. Every time a customer buys something, they're adding money to it.

So, if you sell a one-time 3-5-7 year coating, a customer drops $1500 into your piggybank. That's a nice chunk of change, but it's just once.

Now, imagine you offer an annual application of a 1-year ceramic sealant instead. Each year, they put $350 into your piggybank. Over 10 years, that adds up to $3500.

Now the second thing is that you want to be known as 'the' detailer.

But here's the sh*t no one tells you – if you offer car washes, you're just another guy with a sponge.

Therefore if you want to be seen as the detailer, only focus on specialty exterior restoration and protection.

Ten years ago, it was extremely hard to apply a ceramic coating, even us professionals had a hard time.

But, now, any Joe or Jane can walk into Autozone, grab a $15 ceramic sealant that's stupid-easy to apply and lasts longer than some Hollywood marriages.

Therefore demanding $1500-$2500 for a 3-5-7-10 year coating is now tougher than convincing a cat to take a bath.

But hey, there's more drama...

People are calling bullshit on those 'forever-lasting' coating claims.

But they're also concerned over whether you'll even be around next year.

Therefore no way in hell are they paying out big dough for what might just be a fleeting fancy.

Even worse many of them get into fender benders...

For ages, we applied those 3-5-7 year coatings like they were going out of style.

But here’s the sh*tshow – fender benders happened. Customers came crawling back for a reaplication, but insurance said, "Hell no" to cover the bill.

Therefore we said "fuck it" to those long-ass warranties. No more 3-5-7-10 year traps. We’re all about protecting our customers' wallets.

Customers think the coating is bulletproof.

People are under the impression that a 3-5-7-10-year coating is bulletproof.

But here's the problem – they treat their cars like crap, parking them under sap-dripping trees for weeks. Then, they have the nerve to say it's our fault when the coating goes to hell.

Therefore it's a clusterf*ck. They're pissed because their car isn't invincible.

Fucking $197,000 Down the Shitter

Our eyes were on the quick cash, pushing those 3-5-7-10-year coatings for fast profits.

But holy shit, were we off track. The actual money isn't in these quick 3-5-7-10-year deals; it's in playing the long game.

Therefore this mistake cost us $197,000.

Can't turn back time to bail out my own shitshow, but hey, you get to cash in on my mistakes.

Here's what you can do to avoid these mistakes and make more dinero, let's begin:

First up, you need to understand what the lifetime value of a customer really means. Think of it like your piggybank.

Every time a customer buys something, they're adding money to it.

So, if you sell a one-time 3-5-7 year coating, a customer drops $1500 into your piggybank. That's a nice chunk of change, but it's just once.

Now, imagine you offer an annual application of a 1-year ceramic sealant instead. Each year, they put $350 into your piggybank. Over 10 years, that adds up to $3500.

Now the second thing is that you want to be known as 'the' detailer.

But here's the sh*t no one tells you – if you offer car washes, you're just another guy with a sponge.

Therefore, to position yourself as the detailer, focus only on specialty exterior restoration and protection.

Don't Just Detail, Dominate

Look, if you're itching to learn the badass tips no 'guru' will ever tell you and you want to crush your competition into fine powder with some sneaky tricks, then you gotta check out the Unfair Advantage Guide.

P.S

Scoop up this guide for a whopping price of nada. But stick around till the end, we've got an offer that's more surprising than finding toilet paper on a pandemic shopping trip.

F*ck it I'm the CEO B*tch.

You know everyone on my team advised me to not do this, my investors told me not to do this, but I said Fuck it I'm the CEO bitch.

So, here you go more free tips...

Don't Just Detail, Dominate

P.S

Scoop up this guide for a whopping price of nada. But stick around till the end, we've got an offer that's more surprising than finding toilet paper on a pandemic shopping trip.

F*ck it I'm the CEO B*tch.

Everyone on my team advised me to not do this, my investors told me not to do this, but I said Fuck it I'm the CEO bitch.

So, here you go more free tips...

The Unfair Advantage Guide

It seems like you’re a smart guy and you’re serious about improving your detailing business, so let’s cut to the chase.

There are 2 things you can do to make your website better:

Create An Attention-Grabbing Headline:

You only have 3 seconds to win or lose a new client, so an attention-grabbing headline is extremely important.

Let me share with you a true story.

In 1982, Naura Hayden wrote "Astro-Logical Love," and it sold only 2,000 copies.

But a New York publisher saw its potential and only changed the title to: "How to Satisfy a Woman Every Time… and Have Her Beg for More!"

Therefore, with that tiny change, it sold 2.3 million copies in 18 months, hitting the New York Times bestseller list.

Before 2000 copies sold.

After 2.3 million copies sold.

Before 2000 copies sold.

After 2.3 million copies sold.

Customers don’t really give a sh*t about you or your products they only care about themselves and what you can do for them.

Here are some examples so you understand what it should and shouldn’t look like:

Reverse risk offer:

Risk reversal strategies will increase customer motivation to take action to hire you and pay for your services.

So what does that look like?

You drive to them at no extra charge.
Offer to do a free paint analysis report with a paint gauge and a glossmeter, then based on those results recommend the safest solution to their car.
Do a free demo in one of their fenders and if you don’t show them a glossier paint finish, then you pay them $1000 cash for wasting their time.

We’ve tested many and this one always wins.

Truth is you've been fooled

Wannabe gurus are telling you to do 2-3 step paint correction/ceramic coatings 5-7 year protection and they brag about the 25-40 hours process to do a perfect finish

Perfect paint correction means Sh*t...if after one wash that's gone...

Today we are leaking the strategy we used to detail a $4 million dollar Mclaren P1 GTR and charged $10,000... ( don't believe we charged $10,000? Call Beverly Hills Mclaren and ask them)

1- Cannon foam wash

2- Iron decon wash

3- Clay bar

4- Super heavy compound with a microfiber pad

5- IPA wipe

6- Mild cut polish with yellow pad

7- IPA wipe

8- Black pad to jewel for 100% perfection

9- IPA wipe and then apply 5-7-year ceramic coating

SIKE!!!!! That's not our strategy.

That's an old strategy from like 2010...

We have a more profitable strategy.

We developed a paint enhancement system that is stupid easy and fast to apply (2-4 hours).

You get paid every year vs one time for 30-40 hours perfect paint correction.

And guess what?

You don't need to do any car washing, no nasty interior detailing, no wheel cleaning - none of that sh*t. The cars are already clean and prepped, just waiting for you to work on them.

We call it the Detox Anti-Aging™ System...

RECAP: let's just say you spend 20-40 hours on a single job and you need to do a full detail on top of the paint correction/ceramic coating.

With the Detox Anti-Aging, you spend 4 hours and the cars are ready to be worked on.

I hate to admit that was me bragging about how I spent 40 hours on a car making it look perfect.

But the worst part was most customers didn't wash their car the right way.

So after one wash that 40 hours I spent went down the toilet, and my customers felt like they just wasted their money.

Now with the Detox Anti-Aging™..

All you need to do is apply our formula with a one-step enhancement.

You will stand out by doing that because the Detox Anti-Aging™ doesn't remove any paint vs traditional methods/techniques.

Skip the guesswork, trial-and- error

THE POWER IS IN THE PLATFORM

Most guys try growing their business through trial and error, by hoping and praying...

by stumbling and trying to figure it all out by themselves for the very first time

But, it's unreliable, extremely stressful, and often results in failure.

Therefore after 13 years, 9,973 hours of research testing & development, over $507,357 invested.

We finally developed a business in a box, the same systems we use to close deals with world-top companies.

Now you can skip ahead of the line and get instant status, and recognition plus demand more moola for your time.

The Unf*ck Yourself™ Platform.

This platform has the secret weapons to turn hard labor into solid profits and chaos into efficient systems.

Bigger Piggy Bank™

A simple but powerful system to borrow other shops' audiences and generate leads.

Detox Anti-Aging™

A completely different animal to stand out from every other detailer doing 2-3 step paint correction and ceramic coating.

BrainTrust System

A proprietary video interaction to guide the consumer vs selling.

No Fuck*ng Around Money™ System

Position yourself as The Detailer vs a detailer.

Now the question is are you trustworthy?

If you think you have what it takes schedule an interview to see if you qualify.

BOOK AN INTERVIEW

Bigger Piggy Bank™

A simple but powerful system to borrow other shops' audiences and generate leads.

No Fucking

Around Money™ System

Position yourself as The Detailer vs a detailer.

Detox

Anti-Aging™

A completely different animal to stand out from every other detailer doing 2-3 step paint correction and ceramic coating.

BrainTrust

System

A proprietary video interaction to guide the consumer vs selling.