I sucked at selling ceramic coating's until I discovered this 2 things .
Hit play for proof..
Fake “Detailers” Beware…
Are you a real Detailer?
Or is that just a title you gave yourself?
For most folks, it’s the latter.
They think certifications to apply ceramic or knowing color sanding/paint correction.
They’re a bonafide Detailer.
.
But your bank account says different.
If this describes you... here’s your wake-up call.
"Ticking time bomb"
10 years ago, it was extremely hard to apply a ceramic coating, even us professionals had a hard time.
But, today any Joe or Jane can walk into Autozone, grab a $15 ceramic sealant that's stupid-easy to apply and lasts longer than some Hollywood marriages.
Therefore demanding $1500-$2500 for a 3-5-7-10 year coating is now tougher than convincing a cat to take a bath.
But hey, there's more drama...
Folks are calling bullshit on those '3-5-7-10 year' coating claims.
But they're also concerned over whether you'll even be around next year.
Therefore no way in hell are they shelling out big dough for what might just be a fleeting fancy.
You’ve been lied to about paint correction.
Wannabe Detail Gurus Are Selling You outdated shit.
They’re out here hyping $1000-$2,500 paint corrections and color sanding like it’s a life hack straight from the detailing gods.
Reality check:
- 99% of clients don’t even wash their cars properly.
- One lazy drive-thru wash, and boom! your 40-hour masterpiece is toast.
And guess what? Now the customer thinks YOU ripped them off.
I know because I was that guy.
Spending 40 hours on a single car, charging $2,500-$10,000, feeling like a genius.
Except I wasn’t. I was a clown.
That clown show?
Cost me $173,957 in lost profits.
Don’t be like me.
Get smarter, make real money, and ditch the outdated guru nonsense.
Customers think the coating is bulletproof.
People are under the impression that a 3-5-7-10-year coating is bulletproof.
But reality check – they treat their cars like crap, parking them under sap-dripping trees for weeks. Then, they have the nerve to say it's our fault when the coating goes to hell.
Therefore it's a clusterf*ck. They're pissed because the coating isn't bulletproof.
Fucking $197,000 Down the Shitter
Our eyes were on the quick cash, pushing those 3-5-7-10-year coatings for fast profits.
But holy shit, were we off track. The actual money isn't in these quick deals; it's in playing the long game.
Therefore this mistake cost us $197,000.
Can't turn back time to bail out my own shitshow, but hey, you get to cash in on my mistakes.
Here's what you can do to avoid these mistakes and make more dinero, let's begin:
First up, you need to understand what the lifetime value of a customer really means. Think of it like your piggy bank. Every time a customer buys something, they're adding money to it.
So, if you sell a one-time 5-7 year coating, a customer drops $797 into your piggybank. That's a nice chunk of change, but it's just once.
Now, imagine you offer an annual application of a oxidation dysfunction treatment instead. Each year, they put $297 into your piggybank. Over 5 years, that adds up to $1,485.
Dollar Menu detailer vs ???????? PRO?
"Customers love a deal, comparing your top-notch detailing to the local car wash like it’s the same thing."
But competing on price is like bringing a knife to a gunfight—it’s pointless and you're setting yourself up for failure, trust me, no one’s winning.
Therefore, instead of slashing prices, provide something your customers didn’t even realize they needed (oxidation dysfunction treatment), you’ll position yourself as the go-to choice, Suddenly your prices won’t seem so high.
Bad New & Good News
Most guys think they need the best ceramic coatings, paint correction products and a nice website to make money in the detailing industry.
But you will not be able to demand top dollars if you offer the same services like everyone else.
So finally were considering giving you access to our Oxydation Dysfunction formula and the sales & marketing systems we use to close deals with world-top companies.
Now you can skip ahead of the line and get instant status, and recognition plus demand more moola for your time.
Bigger Piggy Bank Formula™
A simple but powerful system to borrow other shops' audiences and generate leads.
You're own website
Convert curios visitors into shut up and take my money.
Oxidation Dysfuction Formula™
A completely different service to stand out from other detailer doing 2-3 step paint correction and ceramic coating.
Sales video system.
A proprietary video interaction to guide the consumer vs selling.
The proof is in the pudding.
You may still be skeptical.
Your momma told you not to talk to strangers and this has sort of stayed in your subconscious over the decades,
stinking up your brain like left-over Thai food... and today at twenty or thirty or forty or fifty or however old you are
You can hear your momma's voice telling you not to buy things from strangers, either.
Well, I'm not a fu*%*ng stranger.
I'm just a homie you haven't met yet.
For real, here's my story if you're somewhat curious.
Yo, I'm Javier Virgen...
I grew up in the slums of Mexico.
Fast forward to 2009, I started EcoDetail and managed to
grow it to 4 locations and 22 team members.
I hired business experts Oren Klaff and Chris Voss to help me master high-end consumer behavior.
Educated and armed with the proper pitch and negotiation skills, I started closing deals with world-top companies:
Beverly Hills McLaren, Lamborghini, Porsche, Pagani, and even the President's Jet (Air Force One).
By 2020, I had transformed EcoDetail into GlossBoss, thanks to the power of branding and storytelling.
Now I'm gonna skip the bullsh*t, here's the real deal.
Success is a real btch. No one ever hits their big goals without a shtload of hard work and some help along the way.
That's exactly why I develop this franchise model without the hefty fees — it's my way of sending the elevator back down.
Here’s the proof—this is legit!
Don't Join the waitlist if your a wannabe.
Be the first to get a call when we launch.
WTF? You still here?
If You Were Happy With your detail business , You Wouldn't Be Reading This.
Every detail shop is fighting over $50 wash tickets And competing with guys working from their driveways While explaining prices to people who bargain at Walmart
But there's a small group of detailers who:
- Never explain their prices
- Have waiting lists that grow while they sleep
- Get mentioned in country club whispers (And they're laughing all the way to the bank)
Therefore, you have a choice to make:
Keep being:
- The CSI unit for nasty interiors
- Everyone's car emergency room
- That "can you do it cheaper?" shop
Or become:
- The "I know a guy" guy
- The "you'll have to wait" shop
- The one who picks their clients like a bouncer
The Reality Check: While you're reading this:
- Your competition is still cleaning crime scenes
- The elite are turning down more jobs than you get
- And someone just paid $497 without asking why
The Next Move: You can either:
- Keep being everyone's detail therapist
- Or start being someone's exclusive solution
But you can't be both.
P.S. If this made you uncomfortable, You're probably still cleaning interiors That should come with hazard pay.
Let's fix that.
Your call. But make it quick. Your next "my cousin can do it cheaper" client is calling.