Master Detailer for Beverly Hills McLaren,
Lamborghini and The President's Jet spills the beans...
Why ceramic coating is set to die in 2024...
Applying a ceramic coating was extremely hard; only professionals could do it, and even they had a hard time.
But, here's the twist: technology did a 180.
Now, any Joe or Jane can walk into Autozone, grab a $15 ceramic sealant that's stupid-easy to apply and lasts longer than some Hollywood marriages.
Therefore, detailers are in a pickle – selling 3-10-year ceramic for $1500-$2500 is now tougher than convincing a cat to take a bath.
Why? Because when customers think they can play 'DIY Detailer', convincing them to pay a lot of money becomes a major problem.
Truth is you've been fooled.
Most of these coatings claim to last 3-5-7 or 10 years. But for a daily driver? That's just not happening. So, customers who go for these long-term options often end up paying thousand of $$$ for something that doesn't last.
Many people get into fender benders.
Over 2 million car accidents happen in the U.S. every year. Now, think about this: Your customer, satisfied with their long-term ceramic coating, suddenly finds themselves in a minor fender bender.
It's not the end of the world, but the coating needs to be reapplied. The catch? Insurance says 'no' to covering that. Therefore many of these customers wind up feeling like they've just wasted their money.
Treat it like it's bulletproof.
Most people assume their ceramic coating is bulletproof and the reality is they're not. But a lot of car owners don't know that.
Therefore, most of them don't maintain their cars the right way and end up cutting the life of their ceramic coating short.
Let's put all of this aside for a moment.
Most detailers get this wrong. It's not about having the best product or the fanciest buffers.
It's about grabbing your client's attention in 3 seconds, keeping them engaged, and knowing how to sell.
And if you don't know how to do that, then your customers are heading straight to your competition.
Applying a ceramic coating was extremely hard; only professionals could do it, and even they had a hard time.
But, there's a twist: technology did a 180.
Now, any Joe or Jane can walk into Autozone, grab a $15 ceramic sealant that's stupid-easy to apply and lasts longer than some Hollywood marriages.
Therefore, now ceramic coating is set to die.
Why? Because when customers think they can play 'DIY Detailer,' convincing them to pay a lot of $$$ becomes a major problem.
Even worse, the customers who do get these coatings are paying thousands of dollars for something that doesn't last.
On top of that, many customers get into fender benders and they need the ceramic redone. But guess what? Insurance doesn't cover that. So now, they feel like they just wasted their money.
To make matters worse, 99% of customers don't maintain their cars the right way, and they treat the coating like it's bulletproof.
We don't need to tell you what happens when a customer does that...
Now, what you can do now is offer ceramic sealants that last 8 months up to 1 year.
This is not something we pulled out of our as*; it is based on what consumers want to buy today.
They easily buy into the idea of a 1-year ceramic sealant, that lasts as advertised and it's much more affordable compared to a 3-5-year coating.
So, what the f*ck do you get by making this change?
Repeat business. Now you can make them come back year after year, after year, and make more money in the long run. Why?
It boils down to this: the lifetime value of a customer. The total amount of money you'll get from a customer over time.
Let's break it down:
One-time 3-5 year coating: $1500-$2500.
Annual visits over 7 years:
$550 x 6 = $3300.
If you apply this, you will make more money in the long run.
Now, let's put all of this sh*t aside for a moment.
Everyone's getting it wrong in this business. It's not about having the best product or the fanciest buffers.
It's about grabbing your client's attention in 3 seconds, keeping them engaged, and knowing how to sell.
And if you don't know how to do that, then your customers are heading straight to your competition.
Therefore, if you want to learn how to:
- Grab their attention.
- Keep them engaged.
- Close the deal.
Check out the UNFAIR ADVANTAGE GUIDE.
Don't worry you can put your wallet away. This won't cost you a penny.
P.S
We want to be honest upfront, the guide is 100% Free, but at the end of it, we will make you an offer.